NYC Ophthalmologist Strengthens Client Connections with an In-Office Branding Shoot
How an On Location Branding Shoot Builds Brand Trust
Businesses in the medical field face a unique challenge: There is often an extra hurdle of fear and apprehension for their potential clients that builds up around choosing the right medical professional. It’s estimated that around half of the people in need of visiting the eye doctor, face a fear or discomfort around going, often leading to them avoiding treatment entirely. In order to combat this specific obstacle, it’s important to expose and demystify the process, increasing patient comfort, trust, and confidence in their choice of doctor and office.
Creating easily accessible resources and visuals that demonstrate the office environment, tools and procedures, and overall patient experience are an invaluable resource for independent medical offices.
This will have a patient confidently saying, “Yes, I feel good about this!” before they’ve even stepped foot into your office.
How We Achieved Our Branding Goal for Dr. Di Zhou
Understanding these (often unconscious) reservations and needs, Dr. Zhou made the insightful decision to have her branding photos take place within her ophthalmology office, located in Sunset Park, Brooklyn. Some particular features of her office space that she felt passionate about highlighting were:
An abundance of natural light
A large, spacious waiting area
The latest, up-to-date technology in her exam rooms
These clean and bright images showcase a space that is both professional and welcoming, while also providing a top tier examination experience.
We were also able to stage an eye exam to help familiarize future patients with the experience as well as the tools and technology they might encounter during their appointments.
Finally, Dr. Zhou requested a handful of standard headshots against a white backdrop, which would allow her to use these portraits in many different contexts. The simplicity of such images also lend themselves easily for use in template and graphics designs when creating content.
Not only did this environmental branding session support my client’s goals of showcasing the ease, comfort, and modernity of her office space, the variety in the imagery we created set her up for success when showing up on her webiste. The versatility of her gallery gives her the freedom to show up dynamically when posting and raising awareness about her ophthalmology practice.
If you think that an environmental branding shoot for your medical practice or other service-based industry would benefit your business, I’d love to connect and see what we can create in your space!
