Personal Brand Photography
YOUR BRAND IS MORE THAN A LOGO OR A TAGLINE – IT’S AN ENTIRE VISUAL IDENTITY.
Brand photography helps you communicate your brand’s personality.
The goal is that your ideal clients see your brand’s visual identity and are immediately intrigued and curious to learn more.
The best part to a visual identity is that when you show up authentically and consistently, you attract those effortless, aligned clients.
You may want a personal branding photoshoot if you are…
launching and branding a new business
rebranding your current business
building a website
in need of photos for social media
have an upcoming presentation or publication
You may be wondering… what is a personal brand?
If you run your own business and you are the face of your brand (i.e. people who know your business recognize you and your name), then you most likely have a personal brand. Some examples of professions that have personal brands are: therapists, coaches, lawyers, designers, creators, etc. On the other hand, if you own, let’s say, an online candle shop or a cafe, and you mostly operate behind-the-scenes and aren’t a large part of the business’s brand, then you would probably be more interested in a product or commercial photoshoot.
Why would someone book a personal branding photoshoot rather than a typical portraits session?
Similar to how there are different doctors for different needs, there are different photographers for different needs. If someone is getting married, they’ll book a wedding photographer because that person is an expert in that field and has photographed countless weddings with the portfolio to prove it. On the other hand, if that same person is a business owner and their personal brand is in need of, let’s say, new website photos, they’ll book a branding photographer. The branding photographer would be well-versed in the strategy behind creating cohesive and impactful branding photos that target the ideal clientele and showcase the brand’s unique personality. This is why it’s imperative that, as a business owner, you hire the correct photographer for your needs.
When you work with a branding photographer:
You’ll lead with strategy.
Your ideal clients will fundamentally understand:
- the essence of who you are
- what your business stands for
- why and how you do what you do
- what they can expect when working with you
You’ll run your business with greater ease.
You'll be able to use images that tell a story (instead of using those images you haphazardly threw together). Because of this, you'll have a more intentional and robust marketing plan.
You’ll see an increase in leads and sales.
Professionally curated imagery helps to attract your ideal clients so the rate of conversion will consequently be higher.
At the end of the day, professional brand photography helps to provide the visual consistency your brand needs.
“I would recommend Adeline to anyone looking for photography that goes deeper than a pretty picture. Her work is empowering.”
— Rowana
