Brand videos offer a robust way to share your story and your passion.
There are several ways to showcase your brand with video:
1 minute brand videos — These are elaborate ways to show your brand story. It includes one or more people speaking (either as an interview or a narration), and various B-roll footage.
15 second intro videos — These quick videos help to quickly orient the viewer. They get a sense of your personality and the most important bullet-point information.
B-roll videos — These are videos without dialogue – either silent or with background music. They are great to storytell in a more subtle way. Typically, they are used on loop and are often placed in a prominent position on the top fold of a website page, or used as a divider between text-heavy sections.
